4.3.1
Marketing
Compare global and local marketing choices, distinguish ethnocentric, geocentric and polycentric approaches, and apply the 4Ps and Ansoff's Matrix to global markets.
0% complete · 0 of 2 lessons complete
Topic 4.3
Global marketing
Explore how businesses market products across countries. Compare ethnocentric, polycentric and geocentric approaches, use glocalisation, and apply the 4Ps and Ansoff's Matrix to global markets. Then assess global niche opportunities and the cultural and social factors that shape adaptation.
Lesson completion0%
0 of 4 lessons complete. Only Secure and Mastered lessons count towards this total.
Relevant earlier lessons for Topic 4.3
Topic 4.3 applies earlier marketing and strategy ideas to global markets. The four Topic 4.3 lessons teach the required knowledge in full, while the links below provide optional supporting revision.
Marketing mix - the 4Ps
Strategy and market types
These links are optional supporting revision. The relevant knowledge is taught again within Topic 4.3, and opening an earlier lesson does not change your Topic 4.3 completion.
56 min
4.3.2
Niche markets
Explain cultural diversity and the features of global niche markets, then adapt product, price, promotion and place for specialist customers across countries.
0% complete · 0 of 1 lesson complete
4.3.3
Cultural and social factors
Assess cultural differences, tastes, language, unintended meanings, translations, branding and promotion when marketing across countries.
0% complete · 0 of 1 lesson complete