4.2.1
Conditions that prompt trade
Push factors of saturated markets and competition, pull factors of economies of scale and risk spreading, off-shoring and outsourcing, and extending a product's commercial life.
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Topic 4.2
Global markets and business expansion
Explore why businesses expand overseas and how they choose markets and production locations. Compare global mergers with joint ventures. Then assess how exchange rates, costs, differentiation and skills influence international competitiveness.
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0 of 5 lessons complete. Only Secure and Mastered lessons count towards this total.
Relevant earlier lessons for Topic 4.2
Topic 4.2 draws on product life cycles, exchange rates, trading blocs, investment appraisal, competitive strategy and integration. The lessons below are optional supporting revision, because Topic 4.2 teaches everything you need on its own.
Markets, currencies and trading blocs
Location, strategy and combination decisions
These links are optional supporting revision. Opening an earlier lesson does not change your Topic 4.2 completion.
30 min
4.2.2
Assessment of a country as a market
Levels and growth of disposable income, ease of doing business, infrastructure, political stability and exchange rates when judging where to sell.
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4.2.3
Assessment of a country as a production location
Assess production locations using costs, labour, infrastructure, trade-bloc access, incentives, ease of doing business, political stability, natural resources and likely return on investment.
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4.2.4
Reasons for global mergers or joint ventures
Spreading risk, entering new markets and trade blocs, acquiring brand names and patents, securing resources and supplies, and defending global competitiveness.
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4.2.5
Global competitiveness
Exchange-rate movements, competitive advantage through cost or differentiation, and skills shortages and their impact on international competitiveness.
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