3.4.1
Corporate influences
Compare corporate timescales and evidence-based and subjective decision-making.
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Topic 3.4
Influences on business decisions
Explore the human and qualitative influences on business strategy. Compare short-term and long-term thinking, and examine how managers combine evidence with judgement. Assess how culture, stakeholder objectives and ethics affect strategic choices.
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18 min
3.4.2
Corporate culture
Examine strong and weak cultures, four culture types, how cultures form and why established cultures resist change.
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3.4.3
Shareholders versus stakeholders
Identify stakeholders, compare their objectives and analyse potential conflicts.
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3.4.4
Business ethics
Evaluate ethical trade-offs, pay and rewards, and Corporate Social Responsibility.
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