3.2.1
Growth
Objectives of growth, internal and external economies of scale, market power, share and profitability, and the problems growth can cause.
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Topic 3.2
Business growth
Explore why businesses grow and the problems growth can create. Compare organic and inorganic growth, including mergers, takeovers and different forms of integration. Then assess why some firms remain small and how they compete effectively.
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Relevant earlier lessons for Topic 3.2
Topic 3.2 revisits ideas first introduced elsewhere in the course. The lessons below recap the knowledge you need, so you can study Topic 3.2 on its own. Use these links if you want to revisit the fuller earlier teaching.
Objectives, costs and profitability
Growth direction and strategic decisions
Market power and competition
Small-business competitiveness
These links are optional supporting revision. The relevant knowledge is taught again within Topic 3.2, and opening an earlier lesson does not change your Topic 3.2 completion.
36 min
3.2.2
Mergers and takeovers
Reasons for combining, the merger and takeover distinction, horizontal and vertical integration, financial risks and rewards, and the problems of rapid growth.
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3.2.3
Organic growth
The distinction between organic and inorganic growth, methods of growing organically, and the advantages and disadvantages of organic growth.
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3.2.4
Reasons for staying small
Differentiation and USPs, flexibility, customer service and e-commerce as routes to small-business survival.
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