Topic 2.2

Financial planning

Use forecasts, costs and budgets to support financial planning. Calculate sales, revenue, costs, contribution, break-even output and the margin of safety. Then prepare budgets, analyse variances and assess why forecasts may be unreliable.

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2.2.1

Sales forecasting

16 min

The purpose of sales forecasting and the factors affecting it, including consumer trends, economic variables and the actions of competitors, plus the difficulties of forecasting.

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