Topic 1.2

The market

Learn to analyse demand and supply. Identify what shifts each curve, distinguish a shift from movement along a curve, and examine changes in equilibrium price and quantity. Then calculate and apply price and income elasticity of demand.

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1.2.1

Demand

59 min

Demand and effective demand, the demand curve, and the non-price factors that shift it.

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1.2.4

Price elasticity of demand

57 min

Calculating and interpreting PED, the factors behind it, and what it means for pricing and total revenue.

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