A Level Business Revision
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Topic 1.1

Meeting customer needs

Learn how businesses identify and respond to customer needs. Compare market types and calculate market share. Then assess the quality of market research and explain how positioning can create added value.

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1.1.1

The market

51 min

Market types, size and share, how markets change, competition, and the difference between risk and uncertainty.

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1.1.2

Market research

47 min

Orientation, primary and secondary research, data types, limitations and bias, ICT and segmentation.

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